Revenue Foundations.

Map Your Metric Model.

Revenue does not stop at the point of sale. Many businesses focus entirely on acquisition while neglecting the revenue impact of retention and expansion. The Bowtie Model shifts the focus beyond the sales funnel to map revenue across the entire customer lifecycle.

By mapping revenue progression from initial customer acquisition to long-term expansion, businesses gain full visibility into the entire revenue cycle. Every interaction, conversion point, and retention trigger is tracked, allowing teams to diagnose bottlenecks, optimise performance, and scale revenue predictably.

Adopting a Process-First Approach.

Manufacturing is built on efficiency, precision, and repeatability. Every stage of production is optimised to minimise waste and maximise output. Revenue operations should be no different.

A well-structured RevOps strategy functions like a high-performing production line. It creates a repeatable, scalable system where every action drives predictable results. When processes are designed correctly, businesses no longer rely on individual heroics to hit targets. Instead, they operate with a framework that ensures revenue consistency, efficiency, and sustainable growth.

Lead Scoring in HubSpot.

Without a clear system for prioritising leads, sales teams waste time on the wrong opportunities. At Six & Flow, we approach lead scoring by creating 3 distinct models in HubSpot:

• Fit Score: Identifies how closely a prospect aligns with the ideal customer profile.
• Engagement Score: Measures how actively a prospect interacts with content, sales conversations, and digital touchpoints.
• Relationship Score: Evaluates the depth and quality of interactions with the sales team.

When combined, these scores provide a clear matrix that allows sales teams to focus on high-value opportunities while marketing improves lead qualification.

Lead Scoring Matrix.

A structured lead scoring system isn’t just about assigning numbers. It’s about making decisions. The lead scoring matrix allows sales teams to instantly identify high-priority leads based on both behavioural intent and ICP fit. Sales reps no longer need to guess which deals to pursue. The system provides clear signals, ensuring the right leads receive the right attention at the right time.

Build a Revenue System That Adapts As You Scale.

Once revenue metrics are defined, the next step is optimisation. With full visibility into conversion rates, deal velocity, and revenue progression, we design sprints focused on improving key success metrics.

RevOps is not a static process. It’s a continuous cycle of measurement, refinement, and execution. Our focus is to drive growth through lead and deal velocity, ICP lead volume, and reduced conversion drop-offs.

The RevOps Foundations Framework.

Our RevOps Foundations is designed for long-term success, providing businesses with the structure and support needed to scale predictably.

Ongoing enablement & training ensure that teams continue to align around revenue objectives. Quarterly performance reviews refine strategy based on data-driven insights. Our Managed Services ensure that execution remains on track, with expert guidance available to optimise and iterate as business needs evolve.

Featured RevOps Guide.

Small improvements can drive exponential growth. RevOps is the science of sustainable revenue expansion, designed to create measurable impact through a continuous cycle of testing, learning, and refining.

In this guide, we explore the Bowtie Model, the key metrics that drive predictable revenue, and the mechanisms that allow small enhancements to deliver significant business growth.