HubSpot For Recruitment.

The HubSpot customer platform offers a high degree of customisability, making it an intuitive solution for staffing and recruitment firms.

HubSpot enables recruitment businesses to scale marketing efforts, generate demand, nurture relationships, and optimise sales processes more effectively. Its capabilities are further extended through the App Ecosystem or by using a dedicated integration platform like FlowConnect, ensuring the CRM evolves alongside your business.

Bring business development, recruiters, and marketers into one unified system. With HubSpot as your single source of truth, every contact, deal, and communication is visible and accessible in real time. 

Teams can collaborate more effectively and maintain consistency across the full candidate and client journey. This removes silos, reduces duplicate work, and ensures handoffs happen smoothly. A shared CRM experience supports better decisions and stronger results.

HubSpot lets you build workflows that guide leads and candidates through the funnel without constant manual input. From re-engagement sequences for dormant contacts to post-interview follow-ups, automation keeps your brand front-of-mind. 

These touchpoints can be triggered by behaviour or timing, ensuring you never miss a moment to connect. By automating nurturing and prospecting, you free up your team to focus on relationship-building and high-value conversations.

HubSpot’s segmentation tools allow you to slice your database by role, industry, seniority, engagement level, location and more. By first defining your ICP & Personas, and understanding where candidates and contacts fit in our customer journey, marketers and recruiters can create targeted content and personalise outreach. 

By building smart lists and automating campaign delivery, you can ensure the right message lands with the right person at the right time. The result: more relevant conversations and faster pipeline progression

It’s easier to keep great clients and candidates than to replace them. HubSpot helps you nurture those relationships with automated check-ins, renewal sequences, and feedback loops. 

You can trigger engagement based on contract length, inactivity, or satisfaction metrics. Over time, this improves retention, generates referrals, and strengthens your reputation.

With HubSpot’s reporting tools, you can track performance by source, role type, recruiter, or client. Build dashboards that surface placement velocity, lead-to-hire ratios, marketing attribution, and consultant productivity. 

These reports help leadership make informed decisions, optimise resources, and demonstrate ROI. Whether you’re tracking team performance or campaign impact, HubSpot turns your data into actionable insight.

The Workshop.

We begin with discovery workshops that go far beyond form-filling or standard audits. Through persona analysis, journey mapping, and platform diagnostics, we capture how your teams currently operate, and where the gaps are. 

This collaborative process creates clarity, surfaces inefficiencies, and builds internal alignment around how HubSpot can drive change. The output? A tailored strategy that turns your CRM into a system that mirrors, and improves, your real-world operations.

Setup That Scales With Your Business.

We don’t just activate features, we design a CRM that reflects your full customer journey. Whether you’re looking to nurture thousands of candidates or re-engage clients,, we map lifecycle stages, configure deal pipelines, and build automation that simplifies and scales your processes.

From custom objects to workflows and playbooks, everything is designed to serve your strategy, not the other way around.

Integrate HubSpot With Your ATS.

HubSpot becomes even more powerful when it connects to the rest of your tech stack. We help map your wider systems, identify opportunities for consolidation, and guide you toward the right integration approach.

This ensures cleaner data, clearer workflows, and fewer silos. The result is a connected, scalable CRM that supports growth and improves efficiency across your business.

Smarter Teams, Faster Outcomes.

HubSpot AI unlocks efficiency across your go-to-market strategy. We help you deploy AI tools where they drive real value: from auto-drafting outreach to surfacing deal risks or generating content aligned with your ICP. 

We also train your team on how to integrate AI into daily workflows, so it supports strategy instead of adding noise. The result is faster execution, better prioritisation, and more room for creativity.

Training That Drives Adoption.

Even the best CRM won’t drive growth unless your teams use it effectively. That’s why we focus just as much on enablement as we do implementation. We run hands-on training sessions for sales, marketing, and success teams. 

Our goal is to create confidence, consistency, and autonomy. Whether we’re rolling out new features, playbooks, or reporting views, we make sure your team not only understands the “how,” but the “why.”

Featured Guide.

Traditional methods of sourcing candidates and engaging clients are becoming less effective, and there is a need for a more strategic, data-driven, and technology-enabled approach. The HubSpot for Recruitment guide explores how HubSpot’s Customer Platform can be a valuable tool for staffing and recruitment firms to navigate this changing landscape.

How Airswift Centralised Global Marketing with HubSpot.

Discover how Airswift unified its regional marketing efforts across the globe with a custom HubSpot implementation. Faced with disconnected systems, inconsistent reporting, and manual processes, the team partnered with Six & Flow to streamline operations and gain greater visibility into campaign performance. This case study explores the approach, execution, and results of Airswift’s marketing transformation.