HubSpot For B2B.

Build a Connected, Scalable Revenue Engine with HubSpot.

B2B businesses are facing longer sales cycles, complex buying committees, and often see their data spread across teams and tools. HubSpot gives you one central platform to unify marketing, sales, and service. At Six & Flow, we help you design HubSpot around your business model, customer journey, and commercial goals.

Six & Flow _ Elite HubSpot Consultants(1)

Design, Build & Scale B2B Growth with HubSpot

From first touch to post-sale support, B2B buyers expect tailored, timely, and connected experiences.

 

HubSpot enables your business to align internal teams, automate key touchpoints, and unlock revenue opportunities across every stage of the buyer journey. With our support, you can scale smarter and move faster.

Who we’ve worked with

Grow Smarter With HubSpot

Connect Your Systems, Streamline Your Operations, and Accelerate Revenue.

With HubSpot, B2B marketing, sales and service teams see reduced friction, gain added visibility, and can act faster. A centralised CRM gives your go-to-market teams the shared context they need to work together effectively.

Full-Funnel
Visibility

We tailor HubSpot to reflect the nuance of your B2B sales cycle - whether it’s multi-product, multi-region, or high ACV. With revenue categorisation, lifecycle stages, and deal-level segmentation, you gain visibility into which motions are driving pipeline across segments

Smarter Lead Qualification

Six & Flow configures HubSpot to align your ICP scoring model with actionable lead scoring rules that reflect true buying intent. With HubSpot AI layered in, reps are equipped with context-rich lead insights, and marketing can better route leads based on engagement.

Align Sales & Marketing

See team’s contribution towards revenue metrics, track attribution, and tailor campaign follow-ups. We implement synced properties, automated lifecycle handoffs, and campaign performance views to ensure everyone is aligned around the same goals.

Improve The Buyer's Journey

HubSpot centralises every interaction into one timeline, so your teams can respond with context. We help embed tools like AI-generated call summaries, task automation, and persona-based playbooks directly into your reps' daily flow.

What Can You Achieve With HubSpot?

Build a Unified, Data-Led Revenue Process.

HubSpot helps B2B organisations turn insight into action with a CRM built for collaboration and clarity. Unlike legacy CRMs that require custom development to adapt, HubSpot offers modular configuration - making it accessible, scalable, and fit for complex GTM motions. 

Six & Flow _ RevOps Compounding Effect

Shorten Sales Cycles

Speed matters. HubSpot enables real-time lead routing, automated follow-ups, and trigger-based tasks that keep your pipeline moving without manual admin. 

Six & Flow enhances this with lifecycle-aligned automation flows that reflect how your buyers actually move through stages - not a templated journey. From demo requests to multi-threaded outreach and trial conversion, we help build systems that move fast and feel personalised. Fewer bottlenecks, more closed-won.

Six & Flow _ Sales Hub Optimisation

Data-Driven Marketing Strategies

Personalised marketing is crucial for engaging donors, increasing awareness, and driving fundraising efforts. HubSpot’s Marketing Hub provides a suite of tools, including Email Marketing, Landing Pages, and Social Media Management, to create targeted and impactful campaigns. 

Then, AI-powered analytics help you optimise marketing efforts, ensuring messages resonate with the right audience and drive meaningful engagement.

Six & Flow _ Data Quality Reporting in HubSpot

Personalise Outreach with Smart Segmentation

Generic campaigns no longer cut it. We help you turn HubSpot into a personalisation engine - segmenting by persona, firmographic fit, funnel stage, and behaviour. Using AI-driven insights and real-time scoring, your marketing team can deploy smart campaigns that feel 1:1, not 1:many. 

 

We integrate HubSpot with enrichment to power contextual outreach that resonates and converts. Every touchpoint feels timely, targeted, and tailored.

Six & Flow _ HubSpot Customer Success WOrkspace

Drive Retention and Expansion

Your CRM shouldn’t stop at deal close - and with HubSpot, it doesn’t. We help you build renewal, upsell, and advocacy programs directly into your CRM using workflows, customer health scoring, and CS handoff pipelines.

 

By leveraging lifecycle stage data, NPS feedback, and engagement signals, your team can take proactive action at the right moments. This creates a consistent experience across the bowtie funnel, improving customer lifetime value and reducing churn.

Six & Flow _  HubSpot _ _HubSpot Dashboard Reporting_

Report Across Regions or Business Units

HubSpot’s reporting flexibility means you can slice and visualise performance in ways that matter to your business. Whether you're a multi-region enterprise or scaling B2B SaaS brand, we configure dashboards that reflect key segmentation.

With Six & Flow’s recurring revenue methodology layered in, you don’t just report on what happened - you plan what happens next. Then, we can tailor HubSpot’s reporting to reflect your structure, whether you're tracking global sales teams, product lines, or partner revenue.

Our Approach to HubSpot For B2B.

CRM Strategy Built for B2B Complexity.

Your sales cycle isn’t linear. Your CRM shouldn’t be either. We design HubSpot to support multi-touch journeys, diverse teams, and strategic growth.

Six & Flow _ _Six & Flow Workshop_

Map the Current Landscape

The Workshop.

We begin with discovery workshops that go far beyond form-filling or standard audits. Through persona analysis, journey mapping, and platform diagnostics, we capture how your teams currently operate, and where the gaps are. 

This collaborative process creates clarity, surfaces inefficiencies, and builds internal alignment around how HubSpot can drive change. The output? A tailored strategy that turns your CRM into a system that mirrors, and improves, your real-world operations.

 

Six & Flow _ Industry HubSpot Implementation

HubSpot Implementation

Setup That Scales With Your Business.

We don’t just activate features, we design a CRM that reflects your full customer journey. We map lifecycle stages, configure deal pipelines, and build automation that simplifies and scales your processes.

From custom objects to workflows and playbooks, everything is designed to serve your strategy, not the other way around.

 

Six & Flow _ HubSpot _ _Integrating HubSpot_

HubSpot Integrations

Integrate Data Across Systems.

HubSpot becomes even more powerful when it connects to the rest of your tech stack. We help map your wider systems, identify opportunities for consolidation, and guide you toward the right integration approach.

This ensures cleaner data, clearer workflows, and fewer silos. The result is a connected, scalable CRM that supports growth and improves efficiency across your business.

Six & Flow _ _HubSpot AI Content Remix_

HubSpot AI

Smarter Teams, Faster Outcomes.

HubSpot AI unlocks efficiency across your go-to-market strategy. We help you deploy AI tools where they drive real value: from auto-drafting outreach to surfacing deal risks or generating content aligned with your ICP. 

We also train your team on how to integrate AI into daily workflows, so it supports strategy instead of adding noise. The result is faster execution, better prioritisation, and more room for creativity.

 

Six & Flow _ _HubSpot Training_

Training & Enablement

Training That Drives Adoption.

Even the best CRM won’t drive growth unless your teams use it effectively. That’s why we focus just as much on enablement as we do implementation. We run hands-on training sessions for sales, marketing, and success teams. 

Our goal is to create confidence, consistency, and autonomy. Whether we’re rolling out new features, playbooks, or reporting views, we make sure your team not only understands the “how,” but the “why.”

HubSpot Implementation Case Study

Achieving Global Unification And Driving Growth.

CFO Centre partnered with Six & Flow to implement HubSpot to enhance client engagement and streamline operations. This global rollout solved challenges like fragmented data and disconnected teams. Through structured workshops and data migration, CFO Centre achieved a 100% digital sales process, accurate data, and empowered teams.

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Access up-to-date requirements for your next proposal, explore HubSpot's standard and OOTB capabilities and compare HubSpot to other CRMs using the free CRM RFP tool.  

 

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Let's Talk

Whether you have a question, need more information, or just want to explore how we can work together, let's connect.