HubSpot For Software & IT Businesses.

Software and IT Businesses need to scale revenue and customer relationships without letting data and process complexity slow you down. 

With HubSpot’s Smart CRM, software companies centralise lead, customer, and revenue data, giving teams a single source of truth. This means your sales, marketing, and support teams stay aligned, no matter how quickly you’re scaling. 

The result: less friction in your go-to-market operations and more sustainable growth.

Your customers don’t see departments, they see one brand. We help you unify sales, marketing, and customer success teams around a shared CRM and single source of truth. 

HubSpot centralises customer data and touchpoints so every team has the full context, every time. This alignment not only reduces friction, it enhances collaboration, strengthens messaging, and improves customer satisfaction at every stage of the journey.

Speed and focus are essential in software sales. With HubSpot, we give your GTM teams the tools to launch, iterate, and optimise campaigns from one unified platform. 

We help configure your automation, lifecycle stages, and sequences to reflect how your team actually sells, cutting through busywork and amplifying the impact of every touchpoint. From onboarding trial users to closing multi-stakeholder enterprise deals, we enable smoother execution and faster results.

Winning a customer is just the beginning, retaining and growing them is where sustainable growth happens. 

We help software businesses identify key moments across the customer lifecycle, combining product usage data, feedback loops, and renewal milestones inside HubSpot. With these insights, we build automated workflows and playbooks to proactively engage, support, and upsell.

Forecasting shouldn’t feel like guesswork or spreadsheet gymnastics. We help improve data management and reporting. With better rep input, AI-powered insights, and real-time pipeline visibility, you’ll have access to reporting that drives strategic decisions. 

Our approach ensures revenue leaders can spot trends early, coach with confidence, and predict outcomes with greater accuracy.

Expanding into new markets shouldn’t mean duplicating tools or processes. HubSpot supports international growth with features like business units, team partitioning, and multi-currency pipelines, all of which we tailor to your business. 

We help global software companies structure their CRM so that each team, region, or product line operates autonomously but stays aligned under a centralised strategy. This means faster market entry, consistent processes, and clear reporting across borders.

AI isn’t about replacing your sales team, it’s about powering them with the tools that enable them to close more deals. We embed HubSpot’s AI tools into your workflows to improve productivity and prioritisation. 

From predictive lead scoring and deal acceleration insights to auto-generated sales content and smart follow-ups, your reps can act faster with better data. We help your team understand how to use these tools effectively so they spend more time selling, and less time toggling between platforms.

The Workshop.

We begin with discovery workshops that go far beyond form-filling or standard audits. Through persona analysis, journey mapping, and platform diagnostics, we capture how your teams currently operate, and where the gaps are. 

This collaborative process creates clarity, surfaces inefficiencies, and builds internal alignment around how HubSpot can drive change. The output? A tailored strategy that turns your CRM into a system that mirrors, and improves, your real-world operations.

Setup That Scales With Your Business.

We don’t just activate features, we design a CRM that reflects your full revenue cycle. Whether you’re managing thousands of free trial users or navigating enterprise deal rooms, we map lifecycle stages, configure deal pipelines, and build automation that simplifies and scales your processes.

From custom objects to workflows and playbooks, everything is designed to serve your strategy, not the other way around.

Integrate Data Across Systems.

We get that Software companies often rely on complex tech stacks, support platforms, billing systems, product databases, and more. We integrate HubSpot with these tools using native connectors, custom code, or our FlowConnect iPaaS solution. 

This ensures data flows where it needs to, so teams stop operating in silos and start making faster, more informed decisions. Your HubSpot CRM becomes the hub, not another disconnected system.

Smarter Teams, Faster Outcomes.

HubSpot AI unlocks efficiency across your go-to-market strategy. We help you deploy AI tools where they drive real value: from auto-drafting outreach to surfacing deal risks or generating content aligned with your ICP. 

We also train your team on how to integrate AI into daily workflows, so it supports strategy instead of adding noise. The result is faster execution, better prioritisation, and more room for creativity.

Training That Drives Adoption.

Even the best CRM won’t drive growth unless your teams use it effectively. That’s why we focus just as much on enablement as we do implementation. We run hands-on training sessions for sales, marketing, and success teams. 

Our goal is to create confidence, consistency, and autonomy. Whether we’re rolling out new features, playbooks, or reporting views, we make sure your team not only understands the “how,” but the “why.”

How YunoJuno Gained Full-Funnel Visibility with HubSpot.

Discover how YunoJuno scaled its B2B lead generation with a strategic HubSpot Marketing Hub implementation. Facing the challenge of limited reporting, disconnected tools, and manual campaign processes, the team partnered with Six & Flow to streamline their marketing operations. This case study explores how a tailored HubSpot setup enabled YunoJuno to centralise data, improve attribution, and drive scalable growth through smarter, more automated campaigns.